TODAY'S FEATURE SESSION
What It Really Takes to Get Paid for Digital Content
While the majority of publications on the Internet continue to believe that content must be free, Consumer Reports has been successfully monetizing articles through payments from its audience for both its online and in-print
properties. How did it achieve this feat? (Hint: Great content is only part of the strategy.) Find out for yourself in this eye-opening session.
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Ron Sellwood,
